Spotlight

Good Morning! Apples – As we wrap up the first month of the year, we are fortunate to have a good crop of apples in storage for many varieties in Washington State. Most varieties are widely available, though, there are a few varieties and packs that continue to be a little tight and are showing some price increases with the Honeycrisp apples the tightest item in the apple category. All Honeycrisp packs, sizes, and grades are tight and rising in price and we expect this trend to continue until the new crop arrives in mid-August. Broccoli – Is coming from multiple areas now and pricing is very favorable and reflecting the strong supplies. Eggs – Extremely limited production due to Avian Flu and the flock kills that were required to combat it are keeping egg prices at their highest levels in memory. Over 41,000,000 birds have been killed in December and January alone, not to mention the months before those. Expectations are for eggs to remain extremely limited for the foreseeable future. Melons and Pineapples- Supplies are catching up to demand on melons, and pricing is starting to slide. Potatoes – Idaho has a great crop and the surge in demand for the holiday season is now passed. Pricing has settled in at very favorable levels for a while. Squash – Yellow squash continues to face issues with scuffing and scarring. While we are not out of the woods yet with yellow squash, zucchini is beginning to show improvement. Both Florida and Mexico are starting to return to normal volumes. Hard squashes are still widely available and great quality. Strawberries- Going into Valentine’s Day, pricing and demand were very strong, but we should see markets easing off this coming week with lower demand. Florida has cranked up their strawberry machine, and supplies are increasing and quality is excellent. My wife asked why I didn’t buy her flowers on Valentine’s Day. But, to be fair, I didn’t know she sold flowers.
Good Morning! Tariffs – We’ve received a lot of questions from customers, friends, and even the news station asking about our opinion on the proposed tariffs on Mexico and Canadian produce. Our opinion is that it will have very little, if any, effect on produce prices. They are dictated more by demand of customers and end users and the available supply. If tariffs raise prices on fresh fruits and vegetables to a point that they are not attractive to the buyer, they simply won’t sell. So, the farmer, importer, or shipper selling the items will be forced to drop the price to a level that they sell again. This balancing of supply and demand already happens every week in the produce world and keeps everything moving. Avocados – We’re in the run up to Super Bowl Sunday (GO CHIEFS) and avocados are generally the star of the show that weekend. This will be the highest demand period of the season. Fortunately, the growers have caught up with demand this week and pricing is down considerably, so enjoy your Game Day Guac! Broccoli – Is coming from multiple areas now and pricing is very favorable and reflecting the strong supplies. Eggs – Extremely limited production due to Avian Flu and the flock kills that were required to combat it are keeping egg prices at their highest levels in memory. Our farmers have had a great run, but they’re running short and pro-rating orders now. We have limited availability on eggs now, much like everyone else in the country. The humble egg is getting a lot of attention now. Melons and Pineapples- Supplies are catching up to demand on melons, and pricing is starting to slide. Squash – Zucchini is widely available from Florida and Mexico, but yellow squash faces troubles from scarring which is limiting the product available to ship. Potatoes – Idaho has a great crop and the surge in demand for the holiday season is now passed. Pricing has settled in at very favorable levels for a while. Strawberries- Going into Valentine’s Day, pricing and demand are usually both very strong. Florida has cranked up their strawberry machine, though, and supplies remain plentiful this week. We should see a good supply going into Lover’s Week. Also, we’ll have Long Stem Berriesyou’re your dessert specials this week. Three conspiracy theorists walk into a bar… You can’t tell me that’s a coincidence!
Good Morning! Avocados – We’re in the run up to Super Bowl Sunday (GO CHIEFS) and avocados are generally the star of the show that weekend. This will be the highest demand period of the season. Fortunately, the growers have caught up with demand this week and pricing is down considerably, so enjoy your Game Day Guac! Eggs – Extremely limited production due to Avian Flu and the flock kills that were required to combat it are keeping egg prices at their highest levels in memory. Fortunately we’re blessed to be on a contract price with our cage free eggs, keeping them very reasonable with a bonus of using premium eggs. Melons and Pineapples- The current offshore pineapple, cantaloupes and honeydews are in a demand-exceeds- supply position. Guatemala was one of the most affected regions by Hurricane Sara and experienced up to 40-50% yield losses. This region is wrapping up harvest and Honduran imports have started in a light way. Expect supply to remain tight until mid- to late-February when the next region of Guatemala kicks into harvest. Squash – Chilly weather on the east coast has zucchini and yellow squash slowing production, but hard winter squashes are still plentiful! Tomatoes – Are again much lower this week with better weather pushing the volume up in Mexico and Florida. All varieties are available and at bargain pricing. Potatoes – Idaho has a great crop and the surge in demand for the holiday season is now passed. Pricing has settled in at very favorable levels for a while. Strawberries- Going into Valentine’s Day, pricing and demand are usually both very strong. Florida has cranked up their strawberry machine, though, and supplies are much higher this week. We should see a good supply going into Lover’s Week. Also, we’ll have Long Stem Berries for your dessert specials this week. Q: Why should you never fall in love with a pastry chef? A: They’ll dessert you.
Good Morning! Avocados – We’re in the run up to Super Bowl Sunday, and avocados are generally the star of the show that weekend. This will be the highest demand period of the season. Unfortunately it’s occurring at a time when Mexican avocado production numbers are down 26% and supplies are very tight, causing higher pricing. Eggs – Extremely limited production due to Avian Flu and the flock kills that were required to combat it are keeping egg prices at their highest levels in memory. Fortunately we’re blessed to be on a contract price with our cage free eggs, keeping them very reasonable with a bonus of using premium eggs. Melons – The current offshore cantaloupes and honeydews are in a demand-exceeds-supply position. Guatemala was one of the most affected regions by Hurricane Sara and experienced up to 40-50% yield losses. This region is wrapping up harvest and Honduran imports have started in a light way. Expect supply to remain tight until mid- to late-February when the next region of Guatemala kicks into harvest. Tomatoes – Markets are way down as harvests finally catch up with demand. Prices are much more favorable and getting back to normal. Potatoes – Idaho has a great crop and the surge in demand for the holiday season is now passed. Pricing should settle in at very favorable levels for a while. Strawberries- Have been extremely tight for the past month, but Florida growers have shown up in a big way and are contributing a lot of product to the market. Pricing is getting better all of the time. We have a new online ordering app that we’re really excited about. It has a lot of new features that our old app didn’t have. It’s amazing how technology has changed since our first app launched! Please ask us about it, we think you’ll enjoy using it! Q: What is the coolest vegetable? A: A rad-ish.
Happy New Year! We are thankful for the friendship and business that you shared with us in 2024. We hope that you and your families have a healthy and prosperous 2025!
Happy New Year! Apples – Though North Carolina’s crop was devastated by Hurricane Helene, Washington State has now completed their harvest. They had exceptionally good weather for most of the harvest and managed to avoid any significant damage to the crop. The new crop looks good with estimates of around 128 million cases this year. Although this is smaller than last year’s crop of approximately 136 million, it’s still shaping up to be a good season. Due to the good growing conditions this season, the report from the growers is that fruit quality will be very good again this year. Grapes – Are arriving at our ports from South America already, but California is still packing red seedless varieties. The overlap of growing areas should make the transition a smooth one this year. We’ll be making the move to South American grapes this week. Greens – Cabbage, Collards, Kale, Turnip and Mustard are all in their prime right now. They like the cooler weather and harvests are good locally. Southern holidays are not complete without greens on the table! Tomatoes – We continue to see the reeling effects of Hurricane Helene and Milton. Supplies remain drastically short on all varieties and are at critical level currently. All eyes are on Mexico for them to begin their season and take the pressure off the Southeast. Peppers – Product continues to be in a demand that exceeds the supply situation, but it looks like Florida is slowly getting into the game. We are noticing a few more growers starting to harvest. Mexico is slowly getting more product, but limited labor due to the holidays is having an impact on harvesting. Pricing is easing downwards. Potatoes – Idaho has a great crop and the surge in demand for the holiday season has now passed. Pricing should settle in at very favorable levels for a while. Strawberries – California is past their peak season and struggling to fill orders. Quality is not as nice as we’d all like to see and supplies are short. Florida will begin their season in the next week or so, adding some volume to the market and bringing pricing down for everyone. I have the uncanny ability to predict what is in a wrapped present. It’s a gift.

Specialized Divisions

Divisions of Ford’s Produce Co., Inc.

Mr. Fresh! Fresh-Cut Facility In House
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Ford’s Gourmet Foods
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