Fords Produce Company Inc Since 1946 | 1-800-821-FORD (3673)

November 28th, 2022 Supply Update: Broccoli and Cauliflower – Have become increasingly tight in California.

Local Produce – Many items were just getting cranked up last week until the rains shut down production.

Broccoli and Cauliflower – Have become increasingly tight in California. Limited harvests and poor weather have created a shortage that is driving prices higher. Local broccoli has begun and we’ll ship that as long as it lasts.

Apples – The apple market remains tight this week as the new crop is coming in well below the normal crop size. We are projected to have around 106 million cases this year compared to an average crop of around 125 to 130 million cases. This will make the third crop in a row that is considered below average.

Avocados – Remain in a glut situation, with sluggish demand and strong supplies. Prices are about as low as it gets and it remains a great time to feature them on your menus. Avocado Toast anyone?

Lettuces – Iceberg and leaf lettuces continue to be limited this week with lower yields and quality issues being driving factors. Initial reports from the Yuma area are showing some quality issues including light weights and some undeveloped heads. Volume is increasing slowly. The desert weather is forecast to be colder this week. The weather forecast in the north calls for cooler temperatures into the weekend slow growth will be slow in both areas.

Oranges – We’re well into California navel orange season and quality has been beautiful. Florida orange growers are expecting their worst season in history, with greening disease still being a factor and dwindling acreage and Hurricane Ian blowing much of the fruit off of the trees.

Potatoes – Demand is increasing as we get closer to the holidays. Look for strong market from now until the end of the year. Overall, acreage was down considerably in Idaho year over year and most reports are of lower yields and smaller sizing. This will mean higher pricing throughout the year, and a premium for large russets.

Strawberries – Product availability is very limited this week due to cold weather in the California growing areas. Mexico production is just starting, but there should be better volume by the end of November. Right before Christmas, Florida usually begins their season and will take a lot of pressure off of California growers.

Tomatoes – Markets continue to increase as we get closer to the time when Florida typically takes over with their harvests. There simply won’t be enough tomatoes coming from Florida to supply demand and prices are destined to get higher.

Q: How can you tell if your friends got a good deal on Black Friday?
A: Don’t worry, they’ll let you know.

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